KLICKRATE (CTR) - EINE ÜBERSICHT

Klickrate (CTR) - Eine Übersicht

As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.RTB ecosystem consists of several types of parties that typically participate in the RTB process (Tümpel Figure 1):Similar to influencer marketing,

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